The Traffic Sales and Profit Show
Mastering Storytelling to Build a Million Dollar Business with Andy Henriquez
Season 1, Episode 12
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51m
In this episode, Lamar is with an exceptional guest and an incredible entrepreneur, Andy Henriquez, also known as the “Master Storyteller” and founder of the Master Storyteller Academy. Andy is a business storytelling coach, keynote speaker, and author of the game-changing book, Show Up For Your Life. Andy, who was mentored by Les Brown, trains speakers, coaches, and entrepreneurs on how to Unlock the Power of Story to elevate their brand, build more significant connections and increase revenue. Some of his past clients include Office Depot, Accenture, NASA, Pratt & Whitney, Bacardi, and Google to name a few. His motivational stories have been featured on Goalcast with over 7 million views and counting.
Andy talks about how he was living the “corporate dream”, and how he transitioned into becoming a full-time, successful entrepreneur after making a huge mistake early on. He also explained how storytelling can make a huge difference in how you connect with clients and build your brand, plus he discussed the different types of stories and storytellers.
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