The Traffic Sales and Profit Show
How to Launch a High Quality Food Brand with Tiffani Neal
Season 1, Episode 25
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40m
Do you want to learn how to turn your homemade recipe into an iconic brand? To compete with established labels, you need a great tasting product and shelf appeal. Today’s guest is Tiffani Neal, founder of Barlow’s Foods, a packaged food company, named after her grandfather, a farmer from California. She recognized a gap in the pancake mix market and created a mix that tasted homemade and used only organic ingredients. In this episode, she walks you through how to scale your product without sacrificing quality. In addition to tasting good, Tiffani shares how she created a label that embodied her company's values and could rival the American staples already on the shelves.
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