Selling or Selling Out?
Black Beauty Takeover
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13m
Why is having an exit strategy “selling out” for Black-owned brands? Host Janice Fredericks-Spell and Melody Bockelman discuss how using brands as leverage helps to build generational wealth. While consumers may see the inventory flying off the shelves, they often do not understand what it takes to maintain a brand. This episode challenges you to look differently at the choice to sell a beloved brand.
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